A MOTHER-DAUGHTER DUO
"De lana" is the result of a mother-daughter association which has been involved in a slow fashion approach. Not only do they solely work with the finest materials, their whole approach is stooled on care.
Coming from a family of woollen workers in the south of Chile, Macarena Toro and her daughter Camille decided to extend this heritage together by creating their knitwear brand 'de Lana'. Following a slow fashion approach, the mother-daughter duo offers exclusive pieces made on demand entirely by hand in their workshop near Brussels.
Beyond the choice of a manual and local manufacturing, Macarena and Camille have at heart to work only with natural fibers of first quality, coming from responsible sources, spun and dyed consciously in Italy.
Macarena, the brand’s designer and main knitter, puts her know-how acquired since her youth to good use by designing feminine and timeless shapes to create original pieces that will envelop you in softness.
They happily welcome their customers in their intimate atelier in Brussels to learn their knitwear needs. As body parts are measured, textures stroked and colors chosen, time and time again an uncommonly close relationship emerges. Like a barstool or psychiatrist's couch, de Lana's atelier prompts people to pour out their hearts.
rooted in softness.
We opted for high quality wools which come from European spinning mill. This mill also produces for "Haute couture" houses. The threads are dyed in Europe and therefore subject to European regulations regarding the use of tints and how they are disposed into the environment.
We operate in a very short production chain which allows us to control all the aspects, from start to finish. Our wools are all imported from European spinning mills and the production is done in our workshop. It is located just outside of Brussels, Belgium's capital, where Macarena knits every day. The creation and fabrication of one sweater can require up to fifteen hours of work.
We attach great importance to the production of our clothes with a low energy cost. Our work is carried out manually and is essentially done on requests, to limit stocks and respect our zero-waste approach. Each piece is the combination of the strength of our arms and the gentle touch of our hands. There is no seasonality at 'de Lana', we try to design timeless pieces you can't get enough of. We also create unique custom models made-to-measure.